MuhkamMutqan · Taafi
العربية Chat with Joud

UAE and the GulfAn AI assistant on your business WhatsApp

An AI assistant that answers your clients on WhatsApp, day and night, in their own language.

Muhkam offers two systems for businesses that run on appointments: Mutqan for salons and beauty centres, and Taafi for clinics. The assistant answers on your own number, books and reminds, and the system follows up with your clients on its own. Joud explains everything on WhatsApp.

Chat with Joud on WhatsApp Pick your system

Faster replies and better service mean more clients who come back. And every kind of business gets its own system.

What's your business?

Two systems, one family. Pick your kind of business and ask Joud about it on WhatsApp, and she opens a 7-day free trial on your real account.

Your business isn't here? Chat with Joud on WhatsApp

From your first message to Joud, to the first client the assistant answers.

Nothing to install, and no tech skills needed. Four steps, with the Muhkam team beside you.

  1. Joud opens your accountChat with Joud on WhatsApp, and she opens a 7-day free trial for your kind of business: salon or clinic.
  2. You link your WhatsApp numberThe same number your clients already know, linked from your phone with a pairing code or QR.
  3. You add your services, prices and hoursIn the app, with a tour that explains every page. Or send them to Joud on WhatsApp and she enters them for you, then reads them back so you can check.
  4. The assistant starts replyingTest her first as if you were a client, then switch her on. You see every word, and you can step in any time.
The AI assistant inside your system

She answers like your best receptionist, and never sleeps.

She only speaks from what you write: your services, prices, hours and notes. And you name her whatever you like.

  • Day and night, in your client's languageArabic or English, and other languages when the client writes in them. She always replies in theirs.
  • Books only what's really freeShe checks the calendar before promising, and nobody is double-booked.
  • Understands voice notesA client sends a voice note, and she understands it and replies.
  • If she doesn't know, she asks youShe tells the client «let me check», and asks you. You answer, she passes it on, and you can save it for next time.
  • «Teach her» onceYour address, how to pay, current offers… write it once and she answers from it. Or send it to Joud on WhatsApp and she adds it.
  • Asks your intake questionsAfter booking, she asks the questions you wrote, and the answers land on the appointment itself.
From Mutqan. The same assistant works in Taafi with clinic patients.

Some things she never does.

The assistant replies and books, but the decisions are yours. Anything sensitive comes to you.

She never

However the client asks, and however hard they push.

  • Makes up a price or a discountShe only quotes your written prices, and discount requests come to you.
  • Gives medical adviceIn clinics: no diagnosis, no medicine. The doctor decides.
  • Promises resultsNot the outcome of a laser session, not an exact hair colour.
  • Talks about one client to anotherOr shares anyone's details.
  • Books a slot that isn't freeShe checks the calendar first, and nobody is double-booked.

Goes straight to you

The chat is marked «Needs you», and you get an alert on WhatsApp.

  • ComplaintsAn unhappy client, or a complaint about a service.
  • EmergenciesAt a clinic she alerts the doctor at once, and if there's no reply she gently advises the patient to go to the emergency department.
  • Discounts, instalments and refundsYour decision, not hers.
  • Any question she can't answerShe asks you, and passes your answer on.
AlertWhatsApp

Needs you: a complaint about a hair colour. The assistant apologised and told the client you'll call her.

Chats in Mutqan: the ones that need you on top, and «Take over» in one tap.

See every word, take over any moment.

  • Take overGrab any chat in one tapFrom the app or straight from your phone, and the assistant goes quiet with that client. Hand it back with one tap when you're done.
  • Test herTry her before switching her onChat with her like a client and see how she replies before she talks to anyone.
  • On / offSwitch her off any timeFrom her page, and back on just as easily.
  • AlertOn your phoneAnything that needs you sends you a WhatsApp alert and goes to the top of your chats.
The system behind the assistant

No client gets forgotten.

Even if you'd rather reply yourself, the system organises your clients and sends the messages on time. You don't write any of them, and you can edit every word.

Stages that move on their own Every client has a stage, and every stage has its message. Booked? They move on their own. Visited? They move and the thank-you goes out. With every new visit, the cycle starts again.
New clientBookedVisitedDidn't book
Welcome and follow-ups A first message, then follow-ups on the days you choose. Each goes out once only, and stops on its own as soon as they book.
Reminder before the appointment Before a salon appointment, or a clinic visit.
Thanks, and «time for your next visit?» A thank-you after the visit, and an invite back later. With every visit, again.
All chats in one place One inbox for all your WhatsApp, with the ones that need you on top.
Sending that protects your number It only sends during your hours, with human-like gaps, a daily limit, and «typing…» before every message. Nobody can guarantee anything with WhatsApp, but the system is built to protect your number.
Sending hours09:00 - 21:00
Between messages35 - 90 s
Before each messagetyping…
Bring your existing clients Upload an Excel file, and local and international numbers are understood however they were written.
More than one WhatsApp number Each extra number is AED 200 a month, and we add it for you. If one drops, the other carries on.
Ready messages in Arabic and English Templates with the client's name and your business name, and you can edit every word.
All from your phone On a computer or a phone, even linking WhatsApp from the same phone.

The same foundation, each system built for its work.

A salon needs appointments per team member; a clinic needs a calendar per doctor and a pre-visit form. Here's what you'll find in each.

Mutqan

For ladies' salons, beauty centres and men's salons
  • An appointment calendar per team member, with services, prices, durations and who does what
  • Opening hours, holidays and Ramadan hours
  • Books, moves and cancels, only in slots that are really free
  • Reminder before, thank-you after, and an invite back after 25 days
  • One tap on «Came» shows who visited and who needs a nudge to come back

Assistant: Salma

Ask Joud about Mutqan Start a 7-day trial

Taafi

For clinics: dental, skin, aesthetics and laser, general practice
  • A calendar per doctor, never two bookings at once
  • Appointment types with prices and durations, two shifts and special days
  • A pre-visit form with your own questions, answers on the appointment
  • Reminder before, «How are you feeling?» after 3 days, and regular check-up reminders
  • No medical advice, and emergencies reach you at once as urgent

Assistant: Nour

Ask Joud about Taafi Start a 7-day trial

Made for the Gulf: your numbers, your languages, your hours.

  • Local numbers in any formatWritten any way, the system understands them.050 123 4567+971 50 123 4567+966 55 123 4567
  • Arabic and EnglishThe assistant answers every client in their own language, and the ready messages come in Arabic and English.
  • Your local timeAppointments, reminders and sending hours all run on your local time, in Dubai, Riyadh or anywhere else.
  • On the number your clients knowNo new number, no new app. Clients message you as they always have, and replies go out from our servers as a linked device, so they keep going even if your phone is off.

Just let your phone connect to the internet every few days, because WhatsApp unlinks devices if the phone is gone for a long time. If the number does get unlinked, Joud lets you know, and messages wait and go out as soon as it's back, for up to 3 days.

Support

After you sign up, Joud is still there.

The same number you chatted with to sign up answers you as a customer. And behind Joud is the Muhkam team.

  • She checks your accountIf something isn't working, she sees whether your numbers are connected, what went out and what got stuck, and explains the problem in plain words.
  • She enters your details for youYour services and hours, and anything you want the assistant to know. She reads it back, and saves nothing until you say «OK».
  • She tells you if your number unlinksAnd helps you link it again.
  • Invoices and payment on WhatsAppShe sends you a card payment link, or bank transfer details in AED, and confirms with the team that the payment arrived. Any technical problem or feature request, she opens it with the team and follows up with you.
JoudOn WhatsApp, from Muhkam
Hi Joud, the reminders aren't going out today10:12
JoudHi, let me take a look. Your salon's number has been unlinked since this morning, so the messages are waiting. Open «WhatsApp» in the app and link it again with the pairing code, and they'll go out as soon as it's back.10:12
OK, linked it10:15
JoudGreat, I can see it's connected now, and the waiting messages are going out.10:15
Work we've done

Real systems, running real companies.

Every case here is a live system running a real business today: what was broken, what we built, and what changed.

Car rentalUAE

An AI employee on WhatsApp for a car rental company

The problem
Enquiries arrived at night and on weekends, and the reply waited until morning. By then the customer had booked elsewhere.
What we built
An AI employee on the company's own WhatsApp number: replies within seconds around the clock in Arabic and English, quotes from the system, and hands over to the team at the moment of decision.
The result
The conversation reaches the team ready to close, instead of cold the next morning.

FinancingSaudi Arabia

Ruwad Al Khdmat

The problem
Financing applications pass many stages, and with manual follow-up they stalled and customers didn't know where they stood.
What we built
A nine-stage pipeline with automatic credit-report reading, and a WhatsApp update to the customer at every stage without anyone typing it.
The result
More than 4,500 applications have moved through it, each with a known owner and a clear stage.

Cosmetics distributionUAE

Clear & Shine

The problem
Reps' visit notes and samples were tracked apart from stock and invoicing, so nobody had one clear picture.
What we built
A field sales app where every visit and sample updates stock, with a full accounting layer behind it instead of manual bookkeeping.
The result
The field team and the accountant now look at the same picture, in real time.

Interior design officeUAE

Al Shaheen

The problem
Quotations, contracts, invoices and contractor orders lived in separate documents, spreadsheets and WhatsApp threads.
What we built
One system for the whole client lifecycle: bilingual quotations and contracts, invoices tied to payments, contractor work orders, and tasks tracked with before and after photos.
The result
One project, one place. Photo proof sits on the task instead of being lost in a thread.

Building materials tradingUAE

Harmony

The problem
Sales, purchasing and expenses were tracked separately: revenue was easy to know, actual profit was not.
What we built
A full trading and bookkeeping system with a live dashboard that shows net profit as it happens.
The result
The owner sees profit today, not revenue at month end.

TravelSubscription platform

Farenheit

The problem
Business and first class fare drops vanish within hours, and nobody can check dozens of routes every day.
What we built
A platform that watches specific routes and cabins around the clock and alerts subscribers the instant a fare drops.
The result
A full-time manual search became an alert that arrives on its own.

And more than 20 websites.

Each one bilingual where the market needs it, mobile first, and above 80 on PageSpeed.

  • Clear & ShineSkincare e-commerce · UAE
  • DermalifeSkincare brand · UAE
  • Ruwad Al KhdmatFinancial services · Saudi Arabia
  • AmacarCar rental · UAE
  • Perlina JewelleryJewellery store · UAE
  • Davinci Lab OfficialSkincare manufacturer · Italy
«Thanks to their professionalism and determined planning, our website looks great and elegant, with fast and smart solutions. They will guide you in the right direction.»
Mouayad BdeirOwner, The Cotton Zone
«I received my website in less than 73 hours. Amazing service, recommended.»
Mohammad AlaaOwner, marketing firm
Published reviews on Trustpilot, from our website work under the Webigo name, Muhkam's former name. All our work on muhkam.ae

One price, the same for both systems.

AED 1,100 / month, everything included with the AI assistant · 7-day free trial · extra WhatsApp number AED 200 / month

System + AI assistant

UAE and the Gulf
1,100AED a month

The full system for your business, salon or clinic, with an AI assistant who replies and books for you.

Chat with Joud
  • The system for your business: a calendar per team member, or per doctor
  • Client stages, with welcome, follow-ups and reminders on their own
  • All WhatsApp chats in one place, and import from Excel
  • An assistant who answers your clients day and night in their language, Arabic or English
  • Books only what's really free
  • Asks your intake questions
  • Never gives a price or discount of her own, and complaints come to you
  • Understands voice notes
  • Test her before switching her on, and take over any time
  • 7-day free trial, on your real account
  • Each extra WhatsApp number AED 200 a month
  • Paid monthly by card payment link or bank transfer in AED
  • No auto-renewal and no automatic charges
  • Rather pay now without a trial? You get a 7-day money-back guarantee

Questions business owners ask.

Yes. The assistant answers on the same WhatsApp number your clients know. You link it from your phone with a pairing code or QR, messages go out from our servers as a linked device, and you keep using WhatsApp on your phone as usual.

Neither. Joud opens your account, and everything works from your phone, even linking WhatsApp. There's a tour inside the app that explains every page, and if you get stuck, Joud or the team will walk you through it.

Your client's own. If they write in Arabic she replies in clear, natural Arabic; if they write in English she replies in English, and she can reply in other languages too. The ready messages come in Arabic and English.

She doesn't make one up. She tells the client she'll check, asks you, and passes your answer on without you opening the chat. You can save the answer so she knows it next time.

Of course. Take over any chat at any time, from the app or your phone, and the assistant goes quiet with that client. Hand it back with one tap. You can also switch her off completely from her page and back on whenever you like.

There are never two bookings at once. The assistant only offers what's really free, and whoever books first gets it: no two appointments with the same team member or doctor at the same time.

Messages and replies go out from our servers as a linked WhatsApp device, so they keep going even if your phone is off or your connection is weak. Just let your phone go online every few days, because WhatsApp unlinks devices if the phone is gone for a long time. And if you have a second number, it carries on when one drops.

Nobody can guarantee that with WhatsApp. But the system is built to protect your number: it only sends during your hours, with human-like gaps, a daily limit, and «typing…» before every message. The best protection is messaging clients who know you.

The first 7 days are free on your real account. After that it's AED 1,100 a month for either system, everything included with the AI assistant, and each extra WhatsApp number is AED 200 a month. You pay monthly by card payment link or bank transfer in AED, and Joud sends you the invoice on WhatsApp. There's no auto-renewal. And if you'd rather pay straight away without a trial, you get a 7-day money-back guarantee from the payment date.

Yes. We start in the UAE, and work with salons and clinics in Saudi Arabia and across the Gulf, and with businesses in many other countries. The system runs on your local time and understands international numbers. Ask Joud about your country.

Chat with Joud on WhatsApp. She explains which system fits your business and opens a 7-day free trial for you, then you link your number from your phone and add your services, prices and hours.

Another question? Chat with Joud on WhatsApp, she replies in seconds.

Not sure which system?

Chat with Joud on WhatsApp.

Joud is Muhkam's AI sales assistant. Tell her about your business, she'll explain which system fits, and if you'd like to start she opens a 7-day free trial. She replies in seconds, in Arabic or English, and any time you can ask to talk to someone on the team.

Behind Muhkam

  • The Muhkam teamDubai, UAE
  • JoudSales and support, AI
JoudOn WhatsApp, from Muhkam
Hi Joud, which system fits my business?21:04
JoudWelcome. Is your business a salon or beauty centre, or a clinic? And tell me your name, the business name and your city, so I can set everything up for you.21:04